Presentation
This training allows participants to lay the foundations for sustainable growth for their agency. They will be able to formalize a clear offer, improve their profitability, optimize their pricing model and build customer loyalty thanks to a structured and efficient strategy.
Educational objectives
- Understand the strategic levers for structuring and growing a digital services agency.
- Define and build a clear and coherent offer adapted to the BtoB market.
- Know how to establish a sustainable and profitable economic model.
- Develop a customer loyalty and long-term growth strategy.
- Apply operational tools and methods through practical workshops.
Target audience and prerequisites
Target audience
Directors of digital agencies, freelancers, project managers or marketing managers wishing to structure their activity.
Prerequisites
Basic knowledge of how a service business or independent activity operates.
Duration
7 hours of training.
Training methods
The training will take place remotely. The sessions will be hosted online via a videoconferencing platform, with course materials and practical exercises accessible at any time.
Targeted skills
At the end of this training, participants will be able to:
- Build a clear and readable BtoB offer.
- Develop an economic model based on the Business Model Canvas.
- Choose and adapt a consistent pricing model (package, subscription, performance, etc.).
- Implement a sustainable and measurable loyalty strategy.
- Develop the visibility and growth of their agency over the long term.
Teaching methods and means
- Theoretical presentations illustrated with concrete examples.
- Real case studies of digital agencies.
- Practical exercises: scenarios and interactive workshops to apply the concepts covered.
- Evaluation of acquired knowledge: a quiz is offered during the training to measure the assimilation of acquired knowledge.
Access terms and deadlines
Registration conditions
- Preliminary telephone interview to assess the needs and profile of the candidates.
- Applications are open throughout the year.
Access delay
A confirmation of registration and the terms of participation will be communicated within a reasonable time after the interview.
Prices
The price of this intra-company training is €900 excluding tax for a duration of 7 hours delivered over one day. This price includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered and assessments to guarantee the proper assimilation of the lessons.
VAT not applicable, article 261.4.4 of the CGI.
Training Content
Session 1: Structuring your offer and your economic model (3h30)
- Understand the fundamentals of BtoB and the marketing mix (the 4Ps).
- Structure a coherent and readable offer (products, services, ranges).
- Choose a suitable pricing model (package, TJM, subscription, performance).
- Build your Business Model Canvas: value proposition, customer segments, channels and revenue.
Session 2: Develop and sustain your business (3h30)
- Implement a customer loyalty strategy (profitability, support, satisfaction).
- Create complementary long-term offers (maintenance, training, additional services).
- Anticipate market developments and adapt your positioning.
- Measure customer satisfaction and manage performance.
Evaluation methods
Formative assessment
- Practical exercises and scenarios at the end of each chapter.
- Feedback and exchanges to measure the assimilation of acquired knowledge.
Summative evaluation
- MCQ during the last session to validate all the skills acquired.
Material means
Dedicated digital platform
The training takes place on a videoconferencing platform, with interactive tools to encourage exchange and interaction during the sessions.
Educational materials
Educational materials are provided to each participant to allow learners to return to the content covered during the training.
Technical assistance terms
To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the videoconferencing platform. In the event of a connection problem or technical difficulty, the trainer can be contacted by email, SMS or WhatsApp. This assistance allows any difficulty related to accessing sessions or using online tools to be quickly resolved, thus ensuring the continuity of training.
Educational assistance arrangements
Educational support is also provided to answer questions relating to the content of the training. If clarification or clarification is needed on the concepts covered, the trainer will be available by email, SMS or WhatsApp. This system aims to guarantee personalized monitoring and to ensure that the lessons are well understood and integrated into the professional context of the learners.
