Presentation
This training allows participants to structure, manage and develop a digital services activity consistent with the standards of the consulting, design offices and engineering professions. They will be able to formalize a solid professional offer, improve their economic performance and implement a sustainable commercial strategy adapted to the BtoB market.
Educational objectives
- Master the strategic levers to structure and manage a digital services activity.
- Design a high-performance economic model adapted to BtoB in the consulting and engineering sector.
- Formalize an operational business plan to secure profitability and growth.
- Deploy a sustainable sales and marketing strategy adapted to the professional market.
- Implement tools and best practices to ensure the operational performance of a digital agency.
Target audience and prerequisites
Target audience
Executives, managers or team leaders wishing to structure or develop a digital services activity within a consulting or engineering organization.
Prerequisites
Basic knowledge of how a business, service or independent activity operates is recommended.
Duration
14 hours of training.
Training methods
The training will take place remotely. The sessions will be hosted online via a videoconferencing platform, with course materials and practical exercises accessible at any time.
Targeted skills
At the end of this training, participants will be able to:
- Build and present a complete and realistic business plan.
- Structure a business model and choose the appropriate pricing model.
- Develop a clear offer adapted to the BtoB market.
- Implement a sustainable and measurable prospecting and loyalty strategy.
- Manage the performance and growth of your agency over the long term.
Access terms and deadlines
Registration conditions
- Preliminary telephone interview to assess the needs and profile of the candidates.
- Applications are open throughout the year.
Access delay
A confirmation of registration and the terms of participation will be communicated within a reasonable time after the interview.
Prices
The price of this training is €1,600 excluding tax for a duration of 14 hours delivered over two days. This price includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered and assessments to guarantee the proper assimilation of the lessons.
VAT not applicable, article 261.4.4 of the CGI.
Training Content
Session 1: Market foundations and positioning (3h30)
- Analysis of the consulting and digital engineering market.
- Market (expectations, competition, trends), target and positioning.
- Marketing mix (the 4Ps) and value proposition.
- Build your Business Model Canvas: value proposition, customer segments, channels and revenue.
Session 2: Offer, pricing and sustainability (3h30)
- Structure clear and readable offers (products, services, ranges).
- Choose a pricing model.
- Create complementary long-term offers (maintenance, training, additional services).
- Measure customer satisfaction and manage performance.
Session 3: Financial and organizational modeling of a digital services activity within a professional structure (3h30)
- Executive summary, mission / vision / value, SWOT analysis, competitive advantages.
- Legal (form, governance) and financial (forecast income statement, break-even point) aspects.
Session 4: Acquisition & visibility (3h30)
- Find your first customers (methods, social proof).
- Develop your professional visibility in BtoB networks (LinkedIn, partners, etc.).
- Loyalty: monitoring, support, management of slow periods/unforeseen events, feedback and action plan.
Evaluation methods
Formative assessment
- Practical exercises and scenarios at the end of each chapter.
- Feedback and exchanges to measure the assimilation of acquired knowledge.
Summative evaluation
- MCQ during the last session to validate all the skills acquired.
Material means
Dedicated digital platform
The training takes place on a videoconferencing platform, with interactive tools to encourage exchange and interaction during the sessions.
Educational materials
Educational materials are provided to each participant to allow learners to return to the content covered during the training.
Technical assistance terms
To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the videoconferencing platform. In the event of a connection problem or technical difficulty, the trainer can be contacted by email, SMS or WhatsApp. This assistance allows any difficulty related to accessing sessions or using online tools to be quickly resolved, thus ensuring the continuity of training.
Educational assistance arrangements
Educational support is also provided to answer questions relating to the content of the training. If clarification or clarification is needed on the concepts covered, the trainer will be available by email, SMS or WhatsApp. This system aims to guarantee personalized monitoring and to ensure that the lessons are well understood and integrated into the professional context of the learners.
