Building Your Personal Branding Strategy on LinkedIn

This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities, whether for employment, freelance assignments, clients, or partners. Furthermore, it helps structure their communication to support entrepreneurial ventures, career transitions, or professional repositioning, all while fostering a qualified and active network within their industry.

Learning Objectives

Understand the fundamental principles of Personal Branding and its relevance.

Optimize your LinkedIn profile to strengthen your expertise and visibility.

Define an editorial strategy consistent with their objectives.

Write engaging and effective posts.

Implement an effective post-publication strategy.

Develop a qualified and useful professional network.

Target Audience and Prerequisites

Target Audience

Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.

Prerequisites

Basic proficiency in IT and office tools.

Duration

7 hours of training.

Training Modalities

The training will take place remotely. Sessions will be conducted online via a videoconferencing platform, with course materials and practical exercises accessible at all times.

Targeted Skills

Upon completion of this training, participants will be able to:

To understand the fundamentals of Personal Branding in a professional context on LinkedIn.

To optimize their profile to strengthen their credibility and visibility.

To define a clear editorial strategy to achieve their objectives.

To develop a relevant and regular publication schedule.

To write engaging, structured, and LinkedIn-adapted content.

To analyze the performance of their posts.

To implement an effective post-publication strategy to create interactions, opportunities, and maintain their network.

Teaching Methods and Resources

Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.

Case Studies: Analysis of LinkedIn profiles and real posts to illustrate the drivers of an effective presence.

Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.

Assessment of Learning: A quiz is offered during the training to assess knowledge retention. A final evaluation takes place at the end of the training.

Access Modalities and Deadlines

Registration Procedures:

Prior telephone interview to assess candidates' needs and profiles.

Applications are open throughout the year.

Access Timeframe:

Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price for this training is €900 excl. VAT for a 7-hour session delivered over one day. This fee includes access to online educational tools, personalized training materials, practical workshops enabling direct application of the concepts discussed, and assessments to ensure thorough understanding of the lessons.

*VAT not applicable under Article 261.4.4 of the French Tax Code.

Training Content

Chapter 1: Understanding Personal Branding and Optimizing Your LinkedIn Profile

Define the concept of Personal Branding and its importance in the professional world.

The value of LinkedIn.

Structure and enhance your LinkedIn profile.

Adapt your profile according to your objectives.

Chapter 2: Defining Your Objectives and Editorial Strategy

Identify your professional objectives on LinkedIn.

Establish an editorial strategy to achieve your objectives.

The value of "storytelling" posts and "qualitative" expertise-oriented posts.

Choose the tone and communication style.

Chapter 3: Publication Planning and Post Writing

Establish a clear and effective editorial schedule (frequency, publication dates, and topics covered).

Write an effective post adapted for LinkedIn (Hook, body of the post, conclusion).

Importance of visuals.

How to schedule your posts?

Chapter 4: Implementing an Effective Post-Publication Strategy

Monitor interactions and moderate comments, including the most sensitive ones.

Maintain and expand your network in a structured and relevant way.

Generate professional opportunities through an active presence.

Evaluate post performance to adjust your strategy.

Assessment Modalities

Formative Assessment:

Practical exercises and simulations throughout the training.

Feedback and discussions to measure the assimilation of acquired knowledge.

Summative Assessment:

MCQ during the final session to validate all acquired skills.

Material Resources

Dedicated Digital Platform:

The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.

Training Materials:

Educational materials will be provided to each participant to allow learners to review the content covered after each session.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Pedagogical support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts discussed, the trainer will be available by email, SMS, or WhatsApp. This arrangement aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

Inter

Intra

Remote Class

Duration:7 hours (1 day)

Price:€900 excl. VAT*

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