Presentation
This short training allows participants to lay the foundations of a Personal Branding strategy on LinkedIn. It gives them the keys to start generating new opportunities, whether it be a job, freelance missions, clients or partners. It helps them understand the benefit of this network in supporting an entrepreneurial project, a retraining or a professional repositioning, while developing a qualified and active network in their sector.
Educational objectives
- Understand the fundamental principles of Personal Branding and optimize your LinkedIn profile.
- Define an editorial line consistent with its objectives.
- Write engaging and effective publications.
- Implement an effective post-publication strategy.
Target audience and prerequisites
Target audience
Anyone wishing to strengthen their professional visibility, develop their network and optimize their presence on LinkedIn, whether with a view to career advancement, retraining, job search or business development.
Prerequisites
Basic knowledge of computers and office tools.
Duration
3 hours of training.
Training methods
The training will take place remotely. The session will be hosted online via a videoconferencing platform, with course materials and practical exercises accessible at any time.
Targeted skills
At the end of this training, participants will be able to:
- To understand the fundamentals of Personal Branding in a professional setting on LinkedIn.
- To optimize their profile to strengthen their credibility and visibility.
- To define a clear editorial line to achieve their objectives.
- Develop a relevant and regular publication schedule.
- Write engaging, structured content adapted to LinkedIn.
- To initiate an effective post-publication strategy to create interactions, opportunities and maintain their network.
Teaching methods and means
- Theoretical presentations: presentation of the key concepts of Personal Branding on LinkedIn.
- Case studies: analysis of LinkedIn profiles and real publications to illustrate the levers of an effective presence.
- Evaluation of acquired knowledge: an exam takes place at the end of the training to measure the assimilation of acquired knowledge.
Access terms and deadlines
Registration conditions
- Preliminary telephone interview to assess the needs and profile of the candidates.
- Applications are open throughout the year.
Access delay
A confirmation of registration and the terms of participation will be communicated within a reasonable time after the interview.
Prices
The price of this training is €490 excluding tax for a duration of 3 hours delivered over half a day. This price includes access to online educational tools, personalized training materials and an evaluation to ensure proper assimilation of lessons.
VAT not applicable, article 261.4.4 of the CGI.
Training Content
Chapter 1: Understanding Personal Branding and optimizing your LinkedIn profile
- Define the concept of Personal Branding and its importance in the professional world.
- The benefits of LinkedIn.
- Structure and enhance your LinkedIn profile.
Chapter 2: Defining your editorial line, planning and writing relevant publications
- Identify your objectives and implement your editorial line.
- Establish a clear and effective editorial schedule (frequency, dates of publications and theme covered).
- Write an effective post adapted to LinkedIn (hook, body of the post, punch line).
Chapter 3: Implementing an effective post-publication strategy
- Monitor interactions and moderate comments, including the most sensitive.
- Maintain and expand your network in a structured and relevant way.
- Generate professional opportunities through an active presence.
Evaluation methods
MCQ at the end of the training to validate all the skills acquired.
Material means
Dedicated digital platform
The training takes place on a videoconferencing platform, with interactive tools to encourage exchange and interaction during the session.
Educational materials
Educational materials are provided to each participant to allow learners to return to the content covered during the training.
Technical assistance terms
To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the videoconferencing platform. In the event of a connection problem or technical difficulty, the trainer can be contacted by email, SMS or WhatsApp. This assistance allows any difficulty related to accessing sessions or using online tools to be quickly resolved, thus ensuring the continuity of training.
Educational assistance arrangements
Educational support is also provided to answer questions relating to the content of the training. If clarification or clarification is needed on the concepts covered, the trainer will be available by email, SMS or WhatsApp. This system aims to guarantee personalized monitoring and to ensure that the lessons are well understood and integrated into the professional context of the learners.
