{"id":11800,"date":"2025-12-31T10:22:22","date_gmt":"2025-12-31T10:22:22","guid":{"rendered":"https:\/\/french-techfactory.fr\/formations\/develop-your-professional-activity-through-personal-branding-on-linkedin\/"},"modified":"2026-01-31T15:51:17","modified_gmt":"2026-01-31T15:51:17","slug":"develop-your-professional-activity-through-personal-branding-on-linkedin","status":"publish","type":"portfolio","link":"https:\/\/french-techfactory.fr\/en\/formations\/develop-your-professional-activity-through-personal-branding-on-linkedin\/","title":{"rendered":"Develop your professional activity through personal branding on LinkedIn"},"content":{"rendered":"\t\t
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Develop your professional activity through personal branding on LinkedIn<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities, whether for employment, freelance assignments, clients, or partners. Furthermore, it helps structure their communication to support entrepreneurial ventures, career transitions, or professional repositioning, all while fostering a qualified and active network within their industry. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Learning Objectives<\/h4>
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<\/svg><\/div>Master the fundamental principles of personal branding and its benefits.<\/span><\/div>
<\/svg><\/div>Analyse your market and competitors to adapt your positioning.<\/span><\/div>
<\/svg><\/div>Optimize your LinkedIn profile to strengthen your expertise and visibility.<\/span><\/div>
<\/svg><\/div>Define an editorial strategy consistent with their objectives.<\/span><\/div>
<\/svg><\/div>Write engaging and effective publications.<\/span><\/div>
<\/svg><\/div>Select the appropriate visual for each publication while respecting its visual identity.<\/span><\/div>
<\/svg><\/div>Implement an effective post-publication strategy.<\/span><\/div>
<\/svg><\/div>Develop a qualified and useful professional network.<\/span><\/div>
<\/svg><\/div>Being able to actively monitor developments in order to adjust one's strategy.<\/span><\/div>
<\/svg><\/div>Organiser des actions de communication en s\u2019associant \u00e0 des cr\u00e9ateurs de contenus influents et coh\u00e9rents avec ses objectifs.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Target <\/span><\/span> Audience <\/span><\/span> and <\/span><\/span> Prerequisites <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Target Audience <\/h6>
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<\/svg><\/div>Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prerequisites <\/h6>
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<\/svg><\/div>Basic proficiency in IT and office tools.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Duration <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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16 hours of training.<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Training <\/span><\/span> Modalities <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The training is conducted remotely. The sessions will be facilitated online via a videoconferencing platform, with course materials and practical exercises accessible at any time. <\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Targeted <\/span><\/span> Skills <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upon completion of this training, participants will be able to:<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/svg><\/div>De ma\u00eetriser les fondamentaux du Personal Branding dans un cadre professionnel sur LinkedIn.<\/span><\/div>
<\/svg><\/div>To optimize their profile to strengthen their credibility and visibility.<\/span><\/div>
<\/svg><\/div>Analyse their market and competitors to ensure effective positioning.<\/span><\/div>
<\/svg><\/div>To define a clear editorial strategy to achieve their objectives.<\/span><\/div>
<\/svg><\/div>To develop a relevant and regular publication schedule.<\/span><\/div>
<\/svg><\/div>To write engaging, structured, and LinkedIn-adapted content.<\/span><\/div>
<\/svg><\/div>To choose the right visuals while respecting their visual identity.<\/span><\/div>
<\/svg><\/div>To analyze the performance of their posts.<\/span><\/div>
<\/svg><\/div>Implement an effective post-publication strategy to create interactions, opportunities and maintain their network.<\/span><\/div>
<\/svg><\/div>To actively monitor developments in order to adjust their strategy.<\/span><\/div>
<\/svg><\/div>To implement effective and useful communication initiatives by partnering with influential content creators.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Teaching <\/span><\/span> Methods <\/span><\/span> and <\/span><\/span> Resources <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.<\/span><\/div>
<\/svg><\/div>Case studies: Analysis of LinkedIn profiles and actual posts to illustrate the drivers of an effective online presence.<\/span><\/div>
<\/svg><\/div>Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.<\/span><\/div>
<\/svg><\/div>Assessment of learning outcomes: Quizzes are given during the training course to assess how well the material has been absorbed. A final evaluation takes place at the end of the training. <\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Access <\/span><\/span> Modalities <\/span><\/span> and <\/span><\/span> Deadlines <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Registration Procedures:<\/h6>
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<\/svg><\/div>Prior telephone interview to assess candidates' needs and profiles.<\/span><\/div>
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Access Timeframe:<\/h6>
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<\/svg><\/div>Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pricing <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The price of this training course is \u20ac2,400 excluding VAT for 16 hours of training. This rate includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered, and assessments to ensure proper assimilation of the teachings.<\/p>

*VAT not applicable under article 261.4.4 of the CGI.<\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Training <\/span><\/span> Content <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chapter 1: Introduction to Personal Branding<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Define the concepts of personal branding and social selling.<\/span><\/div>
<\/svg><\/div>Define the concepts of personal branding and social selling.<\/span><\/div>
<\/svg><\/div>Examples of successful personal branding.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chapter 2: Creating an impactful LinkedIn profile.<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>The value of LinkedIn.<\/span><\/div>
<\/svg><\/div>Structure and optimise your LinkedIn profile.<\/span><\/div>
<\/svg><\/div>The use of keywords.<\/span><\/div>
<\/svg><\/div>Skills and recommendations.<\/span><\/div>
<\/svg><\/div>Adapt your profile according to your objectives.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chapter 3: Analysing your market and identifying your competitors<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Understanding the importance of competitive analysis for effective positioning.<\/span><\/div>
<\/svg><\/div>Identify key players and competitors on LinkedIn.<\/span><\/div>
<\/svg><\/div>Observe and analyse their online presence (formats, frequency, engagement).<\/span><\/div>
<\/svg><\/div>Study the digital levers they use to develop their visibility.<\/span><\/div>
<\/svg><\/div>Define your unique positioning to stand out in your market.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chapter 4: Defining your objectives and editorial line<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Identify your professional objectives on LinkedIn.<\/span><\/div>
<\/svg><\/div>Establish an editorial strategy to achieve your objectives.<\/span><\/div>
<\/svg><\/div>The value of \"storytelling\" posts and \"qualitative\" expertise-oriented posts.<\/span><\/div>
<\/svg><\/div>Choose the tone and communication style.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chapter 5: Publication schedule and writing posts<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Establish a clear and effective editorial schedule (frequency, publication dates, and topics covered).<\/span><\/div>
<\/svg><\/div>Write an effective post adapted for LinkedIn (Hook, body of the post, conclusion).<\/span><\/div>
<\/svg><\/div>Importance of visuals: defining a clearly identifiable visual identity.<\/span><\/div>
<\/svg><\/div>How to schedule your posts?<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chapter 6: Implementing an effective post-publication strategy<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/svg><\/div>Monitor interactions and moderate comments, including the most sensitive ones.<\/span><\/div>
<\/svg><\/div>Maintain and expand your network in a structured and relevant way.<\/span><\/div>
<\/svg><\/div>Generate professional opportunities through an active presence.<\/span><\/div>
<\/svg><\/div>Evaluate post performance to adjust your strategy.<\/span><\/div>
<\/svg><\/div>Maintain visibility between publications through targeted and regular actions.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Assessment <\/span><\/span> Modalities <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Formative Assessment:<\/h6>
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Summative Assessment:<\/h6>
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Material <\/span><\/span> Resources <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dedicated Digital Platform:<\/h6>
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Training Materials:<\/h6>
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Technical <\/span><\/span> Support <\/span><\/span> Arrangements <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training. <\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Educational <\/span><\/span> Support <\/span><\/span> Arrangements <\/span><\/span> <\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context. <\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/g><\/svg><\/div>Remote Class<\/span><\/div>
<\/g><\/svg><\/div>Duration:4 p.m. (2 days)<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t<\/svg>PDF <\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Develop your professional activity through personal branding on LinkedIn This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities,…<\/p>\n","protected":false},"author":1,"featured_media":11603,"menu_order":0,"template":"","portfolio-types":[40],"class_list":["post-11800","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-le-personal-branding"],"_links":{"self":[{"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/portfolio\/11800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/portfolio\/11800\/revisions"}],"predecessor-version":[{"id":11803,"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/portfolio\/11800\/revisions\/11803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/media\/11603"}],"wp:attachment":[{"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/media?parent=11800"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/french-techfactory.fr\/en\/wp-json\/wp\/v2\/portfolio-types?post=11800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}