Introduction to Personal Branding on LinkedIn

This short course enables participants to establish the foundations of a Personal Branding strategy on LinkedIn. It provides them with the tools to start generating new opportunities, whether for employment, freelance assignments, clients, or partners. It helps them understand the value of this network in supporting an entrepreneurial project, career transition, or professional repositioning, while developing a qualified and active network within their industry.

Learning Objectives

Understand the fundamental principles of Personal Branding and optimize their LinkedIn profile.

Define an editorial strategy consistent with their objectives.

Write engaging and effective posts.

Implement an effective post-publication strategy.

Target Audience and Prerequisites

Target Audience

Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.

Prerequisites

Basic proficiency in IT and office tools.

Duration

3 hours of training.

Training Modalities

The training will be conducted remotely. The session will be led online via a video conferencing platform, with course materials and practical exercises accessible at any time.

Targeted Skills

Upon completion of this training, participants will be able to:

To understand the fundamentals of Personal Branding in a professional context on LinkedIn.

To optimize their profile to strengthen their credibility and visibility.

To define a clear editorial strategy to achieve their objectives.

To develop a relevant and regular publication schedule.

To write engaging, structured, and LinkedIn-adapted content.

To initiate an effective post-publication strategy to create interactions, opportunities, and maintain their network.

Teaching Methods and Resources

Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.

Case Studies: Analysis of LinkedIn profiles and real posts to illustrate the drivers of an effective presence.

Knowledge Assessment: An exam is conducted at the end of the training to measure knowledge acquisition.

Access Modalities and Deadlines

Registration Procedures:

Prior telephone interview to assess candidates' needs and profiles.

Applications are open throughout the year.

Access Timeframe:

Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price of this training is €490 excluding VAT for 3 hours delivered over half a day. This rate includes access to online educational tools, personalized training materials, and an assessment to ensure proper assimilation of the teachings.

*VAT not applicable under Article 261.4.4 of the French Tax Code.

Training Content

Chapter 1: Understanding Personal Branding and Optimizing Your LinkedIn Profile

Define the concept of Personal Branding and its importance in the professional world.

The value of LinkedIn.

Structure and enhance your LinkedIn profile.

Chapter 2: Defining Your Editorial Strategy, Planning, and Writing Relevant Posts

Identify your objectives and establish your editorial strategy.

Establish a clear and effective editorial schedule (frequency, publication dates, and topics covered).

Write an effective post adapted for LinkedIn (Hook, body of the post, conclusion).

Chapter 3: Implementing an Effective Post-Publication Strategy

Monitor interactions and moderate comments, including the most sensitive ones.

Maintain and expand your network in a structured and relevant way.

Generate professional opportunities through an active presence.

Assessment Modalities

MCQ at the end of the training to validate all acquired skills.

Material Resources

Dedicated Digital Platform:

The training takes place on a video conferencing platform, with interactive tools designed to foster exchange and interaction during the session.

Training Materials:

Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Pedagogical support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts discussed, the trainer will be available by email, SMS, or WhatsApp. This arrangement aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

Inter

Intra

Remote Class

Duration:3 hours (half day)

Price:€490 excl. VAT*

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