Develop your professional activity through personal branding on LinkedIn

This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities, whether for employment, freelance assignments, clients, or partners. Furthermore, it helps structure their communication to support entrepreneurial ventures, career transitions, or professional repositioning, all while fostering a qualified and active network within their industry.

Learning Objectives

Master the fundamental principles of personal branding and its benefits.
Analyse your market and competitors to adapt your positioning.
Optimize your LinkedIn profile to strengthen your expertise and visibility.
Define an editorial strategy consistent with their objectives.
Write engaging and effective publications.
Select the appropriate visual for each publication while respecting its visual identity.
Implement an effective post-publication strategy.
Develop a qualified and useful professional network.
Being able to actively monitor developments in order to adjust one's strategy.
Organiser des actions de communication en s’associant à des créateurs de contenus influents et cohérents avec ses objectifs.

Target Audience and Prerequisites

Target Audience
Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.
Prerequisites
Basic proficiency in IT and office tools.

Duration

16 hours of training.

Training Modalities

The training is conducted remotely. The sessions will be facilitated online via a videoconferencing platform, with course materials and practical exercises accessible at any time.

Targeted Skills

Upon completion of this training, participants will be able to:

De maîtriser les fondamentaux du Personal Branding dans un cadre professionnel sur LinkedIn.
To optimize their profile to strengthen their credibility and visibility.
Analyse their market and competitors to ensure effective positioning.
To define a clear editorial strategy to achieve their objectives.
To develop a relevant and regular publication schedule.
To write engaging, structured, and LinkedIn-adapted content.
To choose the right visuals while respecting their visual identity.
To analyze the performance of their posts.
Implement an effective post-publication strategy to create interactions, opportunities and maintain their network.
To actively monitor developments in order to adjust their strategy.
To implement effective and useful communication initiatives by partnering with influential content creators.

Teaching Methods and Resources

Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.
Case studies: Analysis of LinkedIn profiles and actual posts to illustrate the drivers of an effective online presence.
Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.
Assessment of learning outcomes: Quizzes are given during the training course to assess how well the material has been absorbed. A final evaluation takes place at the end of the training.

Access Modalities and Deadlines

Registration Procedures:
Prior telephone interview to assess candidates' needs and profiles.
Applications are open throughout the year.
Access Timeframe:
Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price of this training course is €2,400 excluding VAT for 16 hours of training. This rate includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered, and assessments to ensure proper assimilation of the teachings.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Chapter 1: Introduction to Personal Branding
Define the concepts of personal branding and social selling.
Define the concepts of personal branding and social selling.
Examples of successful personal branding.
Chapter 2: Creating an impactful LinkedIn profile.
The value of LinkedIn.
Structure and optimise your LinkedIn profile.
The use of keywords.
Skills and recommendations.
Adapt your profile according to your objectives.
Chapter 3: Analysing your market and identifying your competitors
Understanding the importance of competitive analysis for effective positioning.
Identify key players and competitors on LinkedIn.
Observe and analyse their online presence (formats, frequency, engagement).
Study the digital levers they use to develop their visibility.
Define your unique positioning to stand out in your market.
Chapter 4: Defining your objectives and editorial line
Identify your professional objectives on LinkedIn.
Establish an editorial strategy to achieve your objectives.
The value of "storytelling" posts and "qualitative" expertise-oriented posts.
Choose the tone and communication style.
Chapter 5: Publication schedule and writing posts
Establish a clear and effective editorial schedule (frequency, publication dates, and topics covered).
Write an effective post adapted for LinkedIn (Hook, body of the post, conclusion).
Importance of visuals: defining a clearly identifiable visual identity.
How to schedule your posts?
Chapter 6: Implementing an effective post-publication strategy
Monitor interactions and moderate comments, including the most sensitive ones.
Maintain and expand your network in a structured and relevant way.
Generate professional opportunities through an active presence.
Evaluate post performance to adjust your strategy.
Maintain visibility between publications through targeted and regular actions.
Chapter 7: Importance of monitoring
How to conduct effective monitoring?
Detection of relevant topics or mistakes to avoid.
Adapt your content based on the themes detected and changes to the algorithm.
Chapter 8: Organising communication campaigns with influential content creators
Understanding the importance of influencer marketing in developing visibility.
Identify content creators and influencers relevant to your objectives.
Assess the consistency between their audience and their professional target.
Define the terms of collaboration (invitation to publish, joint live broadcast, testimonial, etc.).
Negotiate and formalise a clear, win-win partnership.
Mesurer l’impact des actions menées et ajuster sa stratégie en conséquence.

Assessment Modalities

Formative Assessment:
Practical exercises and real-world scenarios at the end of each session.
Feedback and discussions to measure the assimilation of acquired knowledge.
Summative Assessment:
MCQ during the final session to validate all acquired skills.

Material Resources

Dedicated Digital Platform:
The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.
Training Materials:
Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

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Duration:4 p.m. (2 days)
Price:€2,400 excl. VAT*
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