Achieving professional goals through Personal Branding on LinkedIn

This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities, whether for employment, freelance assignments, clients, or partners. Furthermore, it helps structure their communication to support entrepreneurial ventures, career transitions, or professional repositioning, all while fostering a qualified and active network within their industry.

Learning Objectives

Understand the fundamental principles of Personal Branding and its relevance.

Optimize your LinkedIn profile to strengthen your expertise and visibility.

Define an editorial strategy consistent with their objectives.

Write engaging and effective posts.

Implement an effective post-publication strategy.

Conducting high-quality monitoring/intelligence gathering

Develop a qualified and useful professional network.

Target Audience and Prerequisites

Target Audience

Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.

Prerequisites

Basic proficiency in IT and office tools.

Duration

One training day lasting 7 hours

Training Modalities

The training will take place remotely. Sessions will be conducted online via a videoconferencing platform, with course materials and practical exercises accessible at all times.

Targeted Skills

Upon completion of this training, participants will be able to:

Understanding the fundamentals of Personal Branding in a professional context on LinkedIn

To optimize their profile to strengthen their credibility and visibility.

To define a clear editorial strategy to achieve their objectives.

To develop a relevant and regular publication schedule.

To write engaging, structured, and LinkedIn-adapted content.

To analyze the performance of their posts.

Implementing an effective post-publication strategy to create interactions, opportunities, and maintain one’s network

Setting up effective monitoring/intelligence gathering

Teaching Methods and Resources

Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.

Case studies: Analysis of LinkedIn profiles and actual posts to illustrate the drivers of an effective online presence.

Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.

Skills assessment: A final assessment takes place at the end of the training

Access Modalities and Deadlines

Registration Procedures:

Prior telephone interview to assess candidates' needs and profiles.

Applications are open throughout the year.

Access Timeframe:

Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price for this training is €900 excl. VAT for a 7-hour session delivered over one day. This fee includes access to online educational tools, personalized training materials, practical workshops enabling direct application of the concepts discussed, and assessments to ensure thorough understanding of the lessons.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Chapter 1: Understanding Personal Branding and Optimizing Your LinkedIn Profile

Defining the concept of Personal Branding and its importance in the professional world

The value of LinkedIn

Structuring and enhancing one’s LinkedIn profile

Adapting one’s profile according to one’s goals

Chapter 2: Defining Your Objectives and Editorial Strategy

Identifying professional goals on LinkedIn

Setting up an editorial line to achieve one’s goals

Choosing the tone and style of communication

Chapter 3: Establishing a publication schedule

Creating a clear and effective editorial schedule: frequency, publication dates, and topics covered

The value of “storytelling” posts, “quality” expertise-focused posts, and the “storytelling-expertise” mix

Choosing the tone and style of communication

How to schedule your posts?

Chapter 4: Writing impactful posts

The preferred format: text + visual, carousel, video, poll

Producing an effective post adapted to LinkedIn: hook, body of the post, closing line

The importance of the angle

Choosing the visual

Mistakes to avoid

Chapter 5: Implementing an effective post-publication strategy

Monitoring interactions and responding quickly to comments, including sensitive ones

Maintaining one’s existing network

Expanding one’s network intelligently

How to engage and convert

Being visible and relevant beyond one’s own publications

Chapter 6: Analyzing results and conducting relevant monitoring/intelligence gathering

Evaluating publication performance to adjust one’s strategy: quantitative, qualitative, and overall analysis

How to conduct effective monitoring? Detecting relevant topics and mistakes to avoid, monitoring the algorithm, benchmarking, etc.

Assessment Modalities

Formative Assessment:

Practical exercises and real-world scenarios at the end of each session.

Feedback and discussions to measure the assimilation of acquired knowledge.

Summative Assessment:

MCQ during the final session to validate all acquired skills. The final exam lasts 10 minutes.

Material Resources

Dedicated Digital Platform:

The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.

Training Materials:

Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Details of academic support

Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

Inter

Intra

Remote Class

Duration:7 hours (1 day)

Price:€900 excl. VAT*

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