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Enhance efficiency and integrate conversational AI into the sales cycle

This training enables participants to adapt to a constantly evolving professional environment. Thanks to AI, they will be able to improve their sales performance, boost their productivity, and effectively integrate conversational artificial intelligence into their sales cycle.

Certification registered with France Compétences RS
In-person training
16 hours of training
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This training prepares for the final examination of the certification “Integrating conversational artificial intelligence into the sales cycle” registered with France Compétences under number RS6792. The final remote examination is mandatory. The certifying body is Online Sales Success. Upon completion of the training, the trainee commits to taking the examination for certification.

During this training, participants discover 18 artificial intelligence and automation tools, carefully selected to optimize their efficiency, organization, and sales performance throughout the sales cycle.

Learning Objectives

Understand the fundamentals of Artificial Intelligence (AI) and its impact on the organization of sales work.
Identify when in the sales cycle AI can assist sales professionals.
Learn to formulate effective prompts for interacting with AI and how to correct them to obtain even more relevant results in the sales process.
Discover and master AI tools to automate and optimize sales management tasks.
Learn to use AI to improve sales prospecting.
Create impactful and professional sales presentations using AI tools.
Apply these skills through interactive workshops and real-world scenarios.
Ensure compliance with data protection and ethical standards by verifying the conformity of proposed measures with European and international regulatory frameworks, thereby ensuring compliant implementation of the transformation project.

Target Audience and Prerequisites

Target Audience
This training is intended for in-house or freelance sales professionals working independently or within a company, and for executives for whom sales is not their primary activity, who wish to leverage artificial intelligence to achieve time and efficiency gains in their advisory approach with prospects throughout the sales cycle.
Prerequisites
Mandatory interview and knowledge test with an advisor.
Candidates must demonstrate sales knowledge.

Duration

16 hours of training.

Trainer

Ousama Boujaouane

This training will be led by Ousama Boujaouane, an expert in computer engineering, holding a master’s degree in this specialty and with over 13 years of experience in major companies. Passionate about artificial intelligence, he also enriched his career as a trainer at OpenClassrooms for over 2 years. He obtained the “mentor life stages” certification, ensuring personalized support and adapted pedagogy for his learners. His technical expertise and passion for AI make him an ideal trainer to support professionals in their learning and daily use of AI.

Training Modalities

The training will take place in person at 75 Boulevard Haussmann, 75008 Paris.

Targeted Skills

Upon completion of this training, participants will be able to:

To optimize their daily productivity by automating sales management tasks.
To identify the relevance of AI in the sales cycle and when to use it.
To formulate clear and effective prompts to interact with AI tools like ChatGPT and to correct them to improve sales results.
To improve the effectiveness of their sales actions (prospecting and follow-up).
To automatically generate polished and professionally designed sales presentations.
To understand French, European, and international AI regulations.

Teaching Methods and Resources

Theoretical presentations: Presentation of key concepts and demonstration of AI tools.
Case Studies: Analysis of concrete situations to illustrate the impact of AI on work organization in the commercial sector.
Practical Exercises: Role-playing and interactive workshops to apply the concepts covered.
Learning Assessment: Quizzes are provided during the training to measure knowledge assimilation. A final assessment takes place at the end of the training.
Summative Assessment: Assessment by the certifying body RS6792 with a practical scenario.

Disability Policy, Access Procedures and Deadlines

Disability Policy:
In case of disability, please contact our disability liaison: contact@french-techfactory.com.
Registration Procedures:
Registration by interview, project analysis, and placement test.
Applications are open throughout the year.
Access Timeframe:
Access to the training will be sent after the expiration of your legal withdrawal period.

Pricing

The price of this training is €2,300 excl. VAT for 16 hours of training. This fee includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered, and assessments to ensure proper assimilation of the teachings.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Day 1: Understanding AI and its Business Implications
Module 1: AI Fundamentals and Regulatory Framework
Duration: 9:00 AM – 12:00 PM (3h)
Objectives:
Understand the basics of AI and its commercial applications.
Identify opportunities for use in different professional contexts.
Understand the legal framework, both European and international, and integrate an ethical approach.
Contents:
Definition and evolution of artificial intelligence.
Role of data and importance of its quality.
Application in customer relations, communication, and meeting management.
French and European regulations (GDPR, AI Act).
International Regulations and Compliance Best Practices.
Module 2: Formulating and Optimizing Prompts
Duration: 1:00 PM – 3:30 PM (2h30)
Objectives:
Write a clear prompt adapted to the context.
Improve the quality of responses provided by AI.
Create relevant sales arguments using prompts.
Contents:
Definition and role of a prompt.
Correction formulation techniques.
Practical demonstrations of AI tools.
Case study: Analysis and optimization of an imperfect prompt.
Day 2: AI in the Sales Cycle and Business Management
Module 3: The Role of AI in the Sales Cycle
Duration: 9:00 AM – 11:30 AM (2h30)
Objectives:
Identify the stages of the sales cycle where AI adds value.
Automate certain tasks without dehumanizing the relationship.
Measure AI effectiveness using appropriate KPIs.
Contents:
The phases of the sales cycle: prospecting, follow-up, and customer retention.
AI tools to optimize each stage.
Reasoned automation and maintaining human relationships.
Case study: Integrating AI into business performance.
Module 4: Optimizing Business Management Tasks with AI
Duration: 12:30 PM – 3:30 PM (3h)
Objectives:
Identify and automate repetitive tasks.
Improve daily business organization with AI tools.
Gain productivity and efficiency to better manage sales actions.
Contents:
Organization with Notion AI, Reclaim.ai, and Motion.
Email management with SaneBox, writing with Jasper AI.
Transcription and summarization with Otter.ai and Fireflies.ai.
Practical workshops on real-world cases.
Day 3: AI-Assisted Sales Prospecting and Presentations
Module 5: AI-Assisted Prospecting and Business Development
Duration: 9:00 AM – 12:00 PM (3h)
Objectives:
Leverage AI to find and qualify prospects.
Create and automate multichannel campaigns.
Generate and test sales call scripts.
Contents:
Automated prospecting and intelligent targeting.
Personalization of sales campaigns.
Script generation and call simulations.
Analysis and adjustments via Cockpit.
Module 6: Creating Impactful Sales Presentations with AI
Duration: 1:00 PM – 3:30 PM (2h)
Objectives:
Design professional sales materials with AI.
Structure and enrich presentations with appropriate tools.
Develop public speaking skills with AI support.
Contents:
Presentation creation with Gamma and Decktopus.
Automatic structuring and enrichment of slides.
Multimedia integration: texts, visuals, videos.
Final workshop: delivering an AI presentation to the group.

Learning Assessment Procedures and Results Validation

Initial: Placement test.
Formative Assessment: Trainee practical application and exam preparation + Learning Assessment through a MCQ at the end of each module.
Satisfaction: Immediate, then follow-up 1 month after training.
Summative Assessment: Assessment by the certifying body RS6792 with a practical scenario as described below.
Validation: Issuance of an individual certificate.

Final Assessment Procedures (Summative Assessment)

Assessment Method 1:

Case study and presentation before a jury

The case study is drawn from 10 possibilities renewed monthly:

The case study focuses on an innovative company in the retail sector that wishes to optimize its sales processes by integrating artificial intelligence (AI) into its activities.

Elements required from the candidate:

Identify professional situations or sales activities where Artificial Intelligence (AI) adds value.
Formulate a query for AI software to obtain a relevant and actionable response by adapting to the platform and the objective of the query.

Duration: 1 hour to prepare both tasks.

Presentation of tasks by the learner to the jury for 10 min.

Assessment Method 2:

Case study and presentation before a jury

The case study is drawn from 10 possibilities renewed monthly:

The case study focuses on suboptimal queries to an Artificial Intelligence

Elements required from the candidate:

Analyze the prompt proposed to the AI.
Identify the missing steps.
Propose an improvement to the prompt to obtain a more relevant response.

Duration: 30 min to prepare the tasks

Presentation of tasks by the learner to the jury for 5 min.

Weighting: 2.

Assessment Method 3: Multiple-choice questionnaire (MCQ)

Number of questions: 10 questions drawn from 20 possible questions (renewed monthly)

Minimum correct answer rate (70%).

Duration: Online, asynchronous quiz.

Weighting: 1.

Material Resources

Dedicated Digital Platform:
The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.
Training Materials:
Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

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