Maîtriser le Personal Branding sur LinkedIn

This training enables participants to achieve their professional objectives through Personal Branding by enhancing their performance and visibility on LinkedIn. It provides them with the essential tools to attract new opportunities, whether for employment, freelance assignments, clients, or partners. Furthermore, it helps structure their communication to support entrepreneurial ventures, career transitions, or professional repositioning, all while fostering a qualified and active network within their industry.

Learning Objectives

Maîtriser les principes fondamentaux du Personal Branding et son intérêt.
Optimize your LinkedIn profile to strengthen your expertise and visibility.
Define an editorial strategy consistent with their objectives.
Write engaging and effective posts.
Implement an effective post-publication strategy.
Develop a qualified and useful professional network.
Being able to actively monitor developments in order to adjust one's strategy.

Target Audience and Prerequisites

Target Audience
Any individual looking to strengthen their professional visibility, develop their network, and optimize their presence on LinkedIn, whether for career advancement, professional retraining, job seeking, or business development.
Prerequisites
Maîtrise de base de l’informatique.
Proficiency in French.

Duration

14 hours of training.

Training Modalities

The training will take place remotely. Sessions will be conducted online via a videoconferencing platform, with course materials and practical exercises accessible at all times.

Targeted Skills

Upon completion of this training, participants will be able to:

Master the fundamentals of personal branding in a professional setting on LinkedIn.
To optimize their profile to strengthen their credibility and visibility.
To define a clear editorial strategy to achieve their objectives.
To develop a relevant and regular publication schedule.
To write engaging, structured, and LinkedIn-adapted content.
To analyze the performance of their posts.
To implement an effective post-publication strategy to create interactions, opportunities, and maintain their network.
To actively monitor developments in order to adjust their strategy.

Teaching Methods and Resources

Theoretical Sessions: Presentation of key concepts of Personal Branding on LinkedIn.
Case Studies: Analysis of LinkedIn profiles and real posts to illustrate the drivers of an effective presence.
Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.
Learning Assessment: Quizzes are provided during the training to measure knowledge assimilation. A final assessment takes place at the end of the training.

Access Modalities and Deadlines

Registration Procedures:
Prior telephone interview to assess candidates' needs and profiles.
Applications are open throughout the year.
Access Timeframe:
Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price of this training is €1490 excl. VAT for 2 days (14 hours) of content spread over 4 sessions. This fee includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered, and evaluations to ensure proper assimilation of the teachings.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Chapter 1: Introduction to Personal Branding
Define the concepts of personal branding and social selling.
Demonstrate the importance of personal branding in the professional world.
Examples of successful personal branding.
Chapter 2: Creating an impactful LinkedIn profile
The value of LinkedIn.
Structure and optimise your LinkedIn profile.
The use of keywords.
Skills and recommendations.
Adapt your profile according to your objectives.
Chapter 3: Defining your objectives and editorial line
Identify your professional objectives on LinkedIn.
Establish an editorial strategy to achieve your objectives.
The value of "storytelling" posts and "qualitative" expertise-oriented posts.
Choose the tone and communication style.
Chapter 4: Publication schedule and writing posts
Establish a clear and effective editorial schedule (frequency, publication dates, and topics covered).
Write an effective post adapted for LinkedIn (Hook, body of the post, conclusion).
Importance of visuals.
How to schedule your posts?
Chapter 5: Implementing an effective post-publication strategy
Monitor interactions and moderate comments, including the most sensitive ones.
Maintain and expand your network in a structured and relevant way.
Generate professional opportunities through an active presence.
Evaluate post performance to adjust your strategy.
Maintain visibility between publications through targeted and regular actions.
Chapter 6: Importance of monitoring
How to conduct effective monitoring?
Detection of relevant topics or mistakes to avoid.
Adapt your content based on the themes detected and changes to the algorithm.

Assessment Modalities

Formative Assessment:
Practical exercises and simulations throughout the training.
Feedback and discussions to measure the assimilation of acquired knowledge.
Summative Assessment:
MCQ during the final session to validate all acquired skills.

Material Resources

Dedicated Digital Platform:
The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.
Training Materials:
Educational materials will be provided to each participant to allow learners to review the content covered after each session.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Pedagogical support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts discussed, the trainer will be available by email, SMS, or WhatsApp. This arrangement aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

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Remote Class
Duration:14 hours (2 days)
Price:€1,490 excl. tax*
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Remote Class
Duration:14 hours (2 days)
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