Structure and Develop Your Digital Service Agency (1 day)

This training enables participants to lay the foundations for sustainable growth for their agency. They will be able to define a clear offering, improve their profitability, optimize their pricing model, and foster client loyalty through a structured and effective strategy.

Learning Objectives

Understand the strategic drivers for structuring and growing a digital service agency.

Define and build a clear and coherent offering adapted to the B2B market.

Establish a sustainable and profitable business model.

Develop a client retention and long-term growth strategy.

Apply operational tools and methods through practical workshops.

Target Audience and Prerequisites

Target Audience

Digital agency leaders, freelancers, project managers, or marketing managers looking to structure their business.

Prerequisites

Basic knowledge of how a service company or independent business operates.

Duration

1 day of training (7 hours).

Training Modalities

The training will take place remotely. Sessions will be conducted online via a videoconferencing platform, with course materials and practical exercises accessible at all times.

Targeted Skills

Upon completion of this training, participants will be able to:

Build a clear and understandable B2B offering.

Develop a business model based on the Business Model Canvas.

Select an appropriate pricing model (flat rate, daily rate, subscription, performance-based, etc.).

Implement a sustainable and measurable client retention strategy.

Develop their agency's visibility and long-term growth.

Teaching Methods and Resources

Theoretical presentations illustrated with concrete examples.

Real case studies of digital agencies.

Practical exercises: Scenarios and interactive workshops to apply the concepts discussed.

Assessment of Learning: A quiz is offered during the training to assess knowledge retention.

Access Procedures and Timelines

Registration Procedures:

Prior telephone interview to assess candidates' needs and profiles.

Applications are open throughout the year.

Access Timeframe:

Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price for this in-company training is €900 excl. VAT for a duration of 7 hours delivered over one day. This price includes access to online educational tools, personalized training materials, practical workshops enabling direct application of the concepts discussed, and assessments to ensure proper assimilation of the teachings.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Session 1: Structuring Your Offering and Business Model (3.5 hours)

Understand the fundamentals of B2B and the marketing mix (the 4 Ps).

Structure a coherent and clear offering (products, services, ranges).

Select an appropriate pricing model (flat rate, daily rate, subscription, performance-based).

Build your Business Model Canvas: value proposition, customer segments, channels, and revenue streams.

Session 2: Developing and Sustaining Your Business (3.5 hours)

Implement a client retention strategy (profitability, support, satisfaction).

Create long-term complementary offerings (maintenance, training, ancillary services).

Anticipate market developments and adapt your positioning.

Measure customer satisfaction and manage performance.

Assessment Modalities

Formative Assessment:

Practical exercises and case studies at the end of each chapter.

Feedback and discussions to measure the assimilation of acquired knowledge.

Summative Assessment:

MCQ during the final session to validate all acquired skills.

Material Resources

Dedicated Digital Platform:

The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.

Training Materials:

Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available

to resolve any difficulty encountered when connecting to the training or using the videoconferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulty related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

Inter

Intra

Remote Class

Duration:7 hours (1 day)

Price:€900 excl. VAT*

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