Structure and Develop Your Digital Service Agency (2 days)

This training enables participants to structure, manage, and develop a digital services business in line with the standards of consulting, design offices, and engineering professions. They will be able to formalize a strong professional offering, improve their economic performance, and implement a sustainable commercial strategy adapted to the B2B market.

Learning Objectives

Master the strategic levers for structuring and managing a digital services business.

Design an effective business model adapted to B2B in the consulting and engineering sector.

Formalize an operational business plan to secure profitability and growth.

Deploy a sustainable commercial and marketing strategy adapted to the professional market.

Implement tools and best practices to ensure the operational performance of a digital agency.

Target Audience and Prerequisites

Target Audience

Executives, managers, or team leaders wishing to structure or develop a digital services business within a consulting or engineering organization.

Prerequisites

Basic knowledge of how a company, service, or independent activity operates is recommended.

Duration

2 days of training (14 hours).

Training Modalities

The training will take place remotely. Sessions will be conducted online via a videoconferencing platform, with course materials and practical exercises accessible at all times.

Targeted Skills

Upon completion of this training, participants will be able to:

Build and present a comprehensive and realistic business plan.

Structure a business model and choose the appropriate pricing model.

Develop a clear and adapted offering for the B2B market.

Implement a sustainable and measurable prospecting and loyalty strategy.

Manage the performance and growth of your agency in the long term.

Access Procedures and Timelines

Registration Procedures:

Prior telephone interview to assess candidates' needs and profiles.

Applications are open throughout the year.

Access Timeframe:

Registration confirmation and participation details will be communicated within a reasonable timeframe after the interview.

Pricing

The price of this training is €1,600 excl. VAT for a duration of 14 hours delivered over two days. This price includes access to online educational tools, personalized training materials, practical workshops allowing direct application of the concepts covered, and assessments to ensure proper assimilation of the teachings.

*VAT not applicable under article 261.4.4 of the CGI.

Training Content

Session 1: Market Foundations and Positioning (3:30)

Analysis of the digital consulting and engineering market.

Market (expectations, competition, trends), target, and positioning.

Marketing Mix (the 4 Ps) and Value Proposition.

Build your Business Model Canvas: value proposition, customer segments, channels, and revenue streams.

Session 2: Offering, Pricing, and Sustainability (3:30)

Structure clear and understandable offerings (products, services, ranges).

Choose a pricing model.

Create long-term complementary offerings (maintenance, training, ancillary services).

Measure customer satisfaction and manage performance.

Session 3: Financial and Organizational Modeling of a Digital Services Business within a Professional Structure (3:30)

Executive summary, mission/vision/values, SWOT analysis, competitive advantages.

Legal aspects (form, governance) and financial aspects (provisional income statement, break-even point).

Session 4: Acquisition & Visibility (3:30)

Find your first clients (methods, social proof).

Develop your professional visibility in B2B networks (LinkedIn, partners, etc.).

Customer Loyalty: monitoring, support, management of slow periods/unforeseen events, feedback, and action plan.

Assessment Modalities

Formative Assessment:

Practical exercises and case studies at the end of each chapter.

Feedback and discussions to measure the assimilation of acquired knowledge.

Summative Assessment:

MCQ during the final session to validate all acquired skills.

Material Resources

Dedicated Digital Platform:

The training takes place on a video conferencing platform, with interactive tools to facilitate discussion and interaction during sessions.

Training Materials:

Training materials are provided to each participant, enabling learners to revisit the content covered during the training.

Technical Support Arrangements

To ensure an optimal learning experience, technical support is available to resolve any difficulties encountered when connecting to the training or using the video conferencing platform. In case of connection issues or technical difficulties, the trainer can be contacted by email, SMS, or WhatsApp. This assistance will quickly resolve any difficulties related to accessing sessions or using online tools, thus ensuring the continuity of the training.

Educational Support Arrangements

Educational support is also provided to answer questions related to the training content. Should clarification or further details be needed on the concepts covered, the trainer will be available by email, SMS, or WhatsApp. This system aims to ensure personalized follow-up and to ensure that the teachings are well understood and integrated into the learners’ professional context.

Inter

Intra

Remote Class

Duration:14 hours (2 days)

Price:€1,600 excl. VAT*

PDF